Results of Survey Indicate Adults Using Electronic Cigarettes for Quitting Supposedly Prefer Juvenile Flavours


Last month at a hearing by Senate, Jay Rockefeller indicated that the fluid of e-cigs comes in an array of flavours – which to him conclusively suggests that companies manufacturing e-cigarettes are keen on getting children addicted to nicotine. The Democrat from West Virginia stated that being an adult, he would very unlikely be attracted to Chocolate Treat, Cherry Crush, Vanilla Dreams and Peachy Keen for instance.

President and Founder of BluCigs, Jason Healy, refuted this claim, indicating that a different customer survey showed that on average, cherry smokers use this flavour until their high 40s. An online consortium of vaping enthusiasts, E-Cigarette Forum, released Survey results reinforcing Healy’s point. It showed grownups as preferring flavours Rockefeller holds are stringently meant for kids.

e-cig flavour choice

(Image: E-Cigarette Forum)

This survey was done in-between June (late) and July (early), including over 10,000 E-Cigarette Forum members, out of whom 78 percent reside within the US. Their ages were in-between 18 and 65 going forward where 74 percent of them ranging from 22 to 54. Asked which kind of flavour they mostly used, 22 percent cited tobacco, whereas an extra 3 percent responded with menthol tobacco. Two-thirds of the adult vapers, otherwise put, enjoyed flavours non-tobacco flavours, which include 31 percent for fruit, 19 percent for dessert/bakery and 5 percent for spice/savoury.

It makes sense since as reported by New York Times flavour-proliferation is evident especially amongst vapers prefer using refillable tanks to entirely disposable e-cigarettes or those which utilise disposable cartridges, just as majority of participants surveyed. Refillable vaporizers are available online mainly or in specialised stores and have less likelihood of generating interest among teenagers than cheaper “cigalikes” which are sold within convenience stores and supermarkets

The fresh survey offers evidence further that electronic cigarettes enable smokers to quit, which is a proposition questioned by Rockefeller along with other critics. Respondents who reported smoking 10 cigarettes daily at least prior to taking up vaping, constituted 89 percent of those surveyed, while 88 percent indicated they were currently non-smokers.

These findings are quite similar to results of a different survey which focused on individuals participating in internet vaping forums, which International Journal of Environment Research and Public Health reported last April. The study included over 19,000 vapers coming from across the globe, finding that nearly all surveyed (99.5 percent) constituted smokers at the time of starting vaping. Four-fifths had completely quit smoking, while the remainder had cut down on daily cigarette usage from 20 sticks to four.

It is vital emphasising that none of the studies done was customised for capturing a representative case of vapers in general. They rather focus on those most enthusiastic, who would be expected to have experienced great satisfaction using e-cigarettes. High rates of success observed in such surveys are thus unlikely being seen amongst the larger smoking group who attempt quitting using electronic cigarettes, not just smokers who simply try out the product. However, these surveys indicate e-cigs have in fact aided many smokers in quitting.

It thus appears unusual for Rockefeller and other critics to keep questioning existence of these former smokers, while yet agitating for restriction or banning of e-cigarettes, depending upon the wholly hypothetical risk of vaping leading teenagers to smoking, who would otherwise never have tried out tobacco.

In December, International Journal of Environmental Research and Public Health reported last December that type of flavour is critical to quitting. The study involved approximately 4,500 vapers and found they initially leaned toward fluid laced with tobacco flavour, later switching to different flavours. Majority reported using more than a single flavour daily and stated the diversity led to a more enjoyable and interesting experience.

Non-tobacco flavours could aid in quitting since learning to relate a nicotine fix with new taste produces extra backsliding-barrier: resuming conventional smoking would imply returning to tobacco flavour. Alternatively, tobacco flavour could trigger a smoking urge.

More than nine-tenths of E-cig Forum vapers expressed concerns about calls for government regulation of e-cigarettes by Rockefeller and other alarmists, which could lead to market removal of these products.

The FDA should however act independently in regulating the e-cigarette industry.


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