One of the most well-known rugby league teams, the Warrington Wolves, have changed their minds about an e-cigarette smoking ban that their Halliwell Jones Stadium. Until recently, the use of e-cigarettes had been banned at the stadium along with traditional cigarettes. However, they have now announced that, with careful consideration, they have decided to reverse the e-cig ban. They have even decided to offer e-cigarettes in their gift shops, and are welcoming TruVape’s e-cigarette brand as one of their team sponsors.
Alex Wilson, commercial manager for the Wolves, said that the decision to revoke the ban was the result of being educated about the differences between smoking and vaping. Once it was clear that electronic cigarettes are the best way to quit smoking, the Wolves decided that they didn’t want to stop fans from trying to quit smoking by using e-cigs.
Wilson said that the Wolves were “firmly committed to helping fans make informed choices…As a percentage of our fans are ….smokers, we are pleased to be able to encourage them to consider switching to alternatives…by allowing vaping in certain areas of the stadium…[and by] providing a branded vaporizer that can be bought on-site”.
Wilson also said, about the decision to bring in TruVape as an official sponsor, that Truvape was a trusted e-cig brad within the industry, and was the team’s choice. “We believe the partnership, with a reputable brand…known for their attention to safety and regulations…will help our fans…and provide those who smoke with an alternative.”
The representative for TruVape, Lee Bryan, said that they synergy between TruVape and Wolves was excellent, and that the company were excited to work with the Wolves. “We are looking forward to working with the Warrington Wolves in helping their fans make the conversion from smoking to vaping.”
Electronic cigarettes have become very popular in the UK< and it is estimated that at least 2 million smokers of traditional cigarettes have been able to quit thanks to vaping. With detailed research emerging to reveal the positive benefits of quitting using electronic cigarettes, venues such as the Wolves’ Halliwell Jones Stadium may reconsider their earlier bans on these devices. Do vapours think that the view of e-cigarettes is finally changing? Is the chance that e-cigs will become widely accepted now more likely than ever, or will they continue to be strictly regulated?